GPTTicker · 988 10-K filings tracked · Oct 2026
Every AI ETF prospectus promises pure artificial intelligence exposure. The 10-Ks often say otherwise. GPTTicker counts AI mentions across 499 S&P 500 companies' SEC filings and scores each one for AI washing, so you can see which AI ETF holdings are real and which are marketing. I also run TrueAI, a screener that ranks AI ETFs by their holdings' real AI substance.
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•Direct answers
The questions AI investors actually ask. Answered straight.
The one whose holdings survive an audit. Every AI ETF claims pure artificial intelligence exposure; few publish holdings-level proof. We score AI ETFs by their holdings' real AI substance: 10-K mention counts, two-year trends, R&D. The best AI ETF is the one that still looks like AI after you read the filings.
Marketing dressed as strategy. AI washing is when a company talks about artificial intelligence far more than it invests in it. We flag it with a simple ratio: AI mentions in the 10-K against R&D spending. Talk without spending is the tell.
Read the 10-K, count, compare. Pull the latest 10-K from SEC EDGAR, search "artificial intelligence", note the count, then check whether R&D rose with the mentions. Or skip the manual work: GPTTicker already counted 988 filings across 499 S&P 500 companies.
Audit the holdings, not the name. QQQ never promised AI; AIQ and BOTZ charge for it. Compare each fund's top holdings on AI mention counts and AI-wash scores. The honest fund wins on substance per dollar of fees.
•Features
Fund names are marketing. 10-Ks are sworn statements. We built the tools around the second one.
Every S&P 500 company scored on AI mention counts versus R&D spending. High mentions plus rising R&D reads as real; high mentions plus flat R&D reads as AI washing. The score does the reading for you.
See through any AI ETF to its holdings' AI substance. Top 10 holdings scored free; full holdings rankings with TrueAI. No more paying AI prices for regular tech funds.
Quarterly AI mention counts from earnings calls, next to the 10-K numbers. Calls are theater and filings are sworn statements; we track both so you can see which companies perform AI on calls and stay quiet in filings.
Stack any AI ETF's fee against its AI-substance score. A pricey fund full of AI washers loses to a cheap index fund with real AI names. Substance per dollar, computed.
•The dataset
What we track, filing by filing. Counted from SEC documents, not marketing pages.
| Sector | Companies | AI mentions counted |
|---|---|---|
| Industrials | 74 | 1,365 |
| Financials | 71 | 2,378 |
| Health Care | 56 | 1,541 |
| Information Technology | 56 | 4,595 |
| Consumer Discretionary | 44 | 851 |
| Utilities | 30 | 367 |
| Ticker | Company | AI mentions (10-K) | AI-wash score |
|---|---|---|---|
| PANW | Palo Alto Networks | 244 | 48 |
| AMD | Advanced Micro Devices | 205 | 13 |
| ADBE | Adobe Inc. | 190 | 100 |
| NVDA | NVIDIA Corporation | 181 | 5 |
| MMM | 3M | 16 | 11 |
•Preview
A peek under the hood. This is the data I work from.
•Topic hub
We cover the whole topic, not just the keywords. Start anywhere:
Which companies are faking AI, and how the 10-K gives them away.
Break down any AI ETF to the holdings underneath the name.
AI ETF fees versus real AI substance. Substance per dollar.
Tools that track AI mentions on calls, ranked honestly.
Three funds, three philosophies, one audit.
Screeners worth bookmarking for real AI exposure.
How to buy AI exposure without paying for hype
Most AI ETF marketing never survives contact with the holdings. A fund can call itself artificial intelligence while its top holdings barely mention AI in their 10-Ks. The best AI ETF approach starts where the lawyers sign: SEC filings. GPTTicker counts AI mentions across 988 10-K filings from 499 S&P 500 companies, then scores each company for AI washing. An AI stock screener built on sworn statements beats one built on press releases.
Fees are the second filter. Artificial intelligence ETFs charge more than index funds, so the premium has to buy real exposure. Our AI ETF expense ratio comparison stacks each fund's fee against its holdings' AI-substance score. And when you want the short version, the TrueAI scorecard grades any AI ETF's top 10 holdings free: mention counts, two-year trend, wash score. Trust the filings, not the fund name.
•FAQ
AI washing, AI ETFs and filing data: straight answers.
•References
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